Editor's note: This article grew out of an article published on the Content Strategy Inc. blog on May 16, 2016. Librarians cannot keep everything; the shelves have only little space. As the books come in, the books have to come out. Librarians call the Jewelry Retouching process of removing books from their collection "unselfishness" or, more Jewelry Retouching simply Marketers may use the term weeding, or they may talk about getting rid of ROT (redundant, outdated, trivial content). Whichever term you prefer, you probably know that you should archive or delete content that hurts you more than it helps. Who's gonna land a good job today with 1970s career advice? Archive or deletethat hurts you more than it helps, says to tweet Removing content from your site doesn't mean it's bad. It may have been perfectly good on its initial rise.
But times change, and so does content. Think of this process like you think of buying clothes: each time you add a piece, it would be wise to Jewelry Retouching consider removing something to make room in your closet. Do you think digital space (unlike storage space) is unlimited? Do you ever want to keep certain pieces of content because they might one day Jewelry Retouching be useful to someone - like that user who needs to know a particular detail about your organization's history or who can find a useful message even if it talks about the programs you no longer support? If so, keep in mind that just because it's digital doesn't mean it costs nothing to keep .
Every link, paragraph, image, and video you keep — even if your priority audience doesn't need it — makes it harder for that audience to find what they need. Just because it's digital doesn't mean it costs nothing to keep, says Click to tweet If you're a Jewelry Retouching content professional, you owe it to your customers - just as librarians owe theirs - to regularly Jewelry Retouching inventory and audit your collection, then eliminate ROT. HAND-RELATED CONTENT: Why Content Marketers Need Digital Librarians Decide what to present Librarians consider a variety of things when deciding which books are important enough to keep on the shelf. A book isn't necessarily irrelevant just because it gets old, and it isn't necessarily useless just because it's rarely checked.